Long Haul Brewery
A brewery and bar based in Brooklyn, NY. I proposed two options for their brand look & feel
Look & Feel Option 1
Key Words
Committed, Community, Laid-back
Idea
More graffiti focus typography to highlight Bushwick and Brooklyn roots
Use black and white to ground the branding with spot colors punched throughout
Keep the spot colors muted as opposed to bright to put the neighborhood-feel first
Look & Feel Option 2
Key words
Colorful, Genuine, Playful
Idea
Use a lot of color for assets like the menu, packaging, signage, etc.
Keep Turner front and center for all materials; Keep him playful, funny, and light-hearted
Keep typography modern but rounded to stay approachable
Use bright colors to put the brand first and center
