“Day in the Life” Fashion Retailer Influencer Program Launch
Problem
How do we tell the story of our brand partnerships with influencers?
Additionally, how do we transition our customer from content reader to product buyer?
Solution
Create a new story framework to connect our reader to an influencer whom she may find inspiration from, while seamlessly integrating our products in her life.
Deliverables
Ivanka Trump Influencer Program Launch
Ivanka Trump was a blog-turned-licensing retailer and they needed to improve the output the quality of work from their influencer partners. I worked in tandem with the marketing team to craft the inaugural influencer program franchise, “Day in the Life,” which created a template of how influencers should deliver imagery to us, as well as standardized how we introduce our readers to our products. This was the beginning of our content marketing initiative. This program helped us showcase our products while we built ongoing relationships with micro-influencers.
Client
Ivanka Trump Fashion Retailer
Role
Digital Designer & Creative Strategist