buybuy BABY It’s a…SALE Campaign Direction
Creative Direction
Color Palette
Email Design Direction
Web & Social Design Direction
it’s a…SALE Campaign Direction
In order to drive incremental revenue, I was tasked with designing the look and feel for a sale to coincide with baby shower season. The creative is a celebration of babies and an invitation to save with the headline as a twist on the traditional gender reveal. The tighter color palette with pops of gold to call attention to the sale and red to highlight value.
Client
buybuy BABY
Role
Art Director / Senior Designer