This is a concept art direction project for a fictional brand Elly Quint. Art direction, conceptualizing, pre-production concept photography and digital design done by Vanessa Street. Elly Quint is a mid tier contemporary women’s lifestyle brand. A play on emotional intelligence (EQ) and eloquence, Elly Quint helps women express themselves through style so they can live their life out loud. This concept is a play on Alice in wonderland, the Alice’s Party collection provides the Elly Quint woman the accessories she needs to find her way out of the rabbit’s hole to keep her feeling right side up when the world would have her feel upside down.